Adidas agrees bumper 2012 dea
LONDON, England (AP) — Adidas became the third sponsor of the 2012 London Olympics on Thursday in a deal worth more than US$201 million.
The Germany-based company becomes the official sportswear partner for the Games and will also provide clothing for the 70,000 volunteers and officials.
The deal also covers sponsorship for clothing and equipment used by British athletes for the 2008 Beijing and 2012 events, plus the 2010 Vancouver Winter Games.
“No other host city has made such progress in its domestic sponsorship five years out from the games,” London 2012 chairman Sebastian Coe said.
Adidas flew in world champion sprinters Tyson Gay and Allyson Felix for Thursday’s launch, and the American pair ran on a mock racing track on the Millennium Bridge over the River Thames to highlight the deal.
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