Bebo and “Lonelygirl15″ creators launch UK version
LONDON (Reuters) - The creators of the online phenomenon “Lonelygirl15″ have joined forces with social networking site Bebo to create a British spin-off story that will use brands to help define the characters.
The organizers say the project will give advertisers the chance to pitch their products such as clothing or mobile phones at a younger audience who have moved in recent years from traditional media to the Internet.
The star of the show, to be called Kate Modern, will post a series of videos and have a profile on the Bebo site, allowing members to interact with her and fellow fictional characters.
The series follows “Lonelygirl15″, the video diary of an American teenager called Bree which drew a huge following even after the revelation that Bree was in fact an actress and the diaries scripted by writers.
President of Bebo International, Joanna Shields, told Reuters Television that the project would allow a small number of brands regular access to a potentially huge following.
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Source: www.reuters.com
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