Clean technology bigger than internet: software guru
FRANKFURT (Reuters) - A global response to climate change will spur a business revolution bigger than the internet, said co-founder of Sun Microsystems Bill Joy.
“This is a much larger opportunity,” he told Reuters, pointing to the scale of the problem and the profits to be made from simple steps like a more careful use of energy.
“It’s profitable to be more efficient, it has a negative cost and a competitive disadvantage if you don’t do it.”
“You can sensibly adopt old technology, not drive a truck, or insulate your house,” he said, speaking on the fringes of the Cleantech investor conference in Frankfurt.
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Source: www.reuters.com
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