EMI and Apple in DRM deal
In a major change of policy for a record label, EMI announced today that it will begin selling songs without copy protection through Apple’s iTunes music store.The announcement was made at an event in London this lunchtime attended by Apple’s chief executive, Steve Jobs, and Eric Nicoli, his counterpart at EMI.
They announced that from May EMI’s entire music and video catalogue will be available without the anti-piracy technology that currently restricts how people can copy and listen to their digital music tracks.
In a major change of policy for a record label, EMI announced today that it will begin selling songs without copy protection through Apple’s iTunes music store.The announcement was made at an event in London this lunchtime attended by Apple’s chief executive, Steve Jobs, and Eric Nicoli, his counterpart at EMI.
They announced that from May EMI’s entire music and video catalogue will be available without the anti-piracy technology that currently restricts how people can copy and listen to their digital music tracks.
“It’s clear to us that interoperability is important to music buyers and is a key to unlocking and energizing the digital business,” said Mr Nicoli.
Mr Jobs explained said the songs will cost 99p, compared with the 79p charged for DRM-protected versions. They will be encoded at 256kbps, making them better quality instead of 128kbps used for the standard songs.
In February Mr Jobs called on the music labels to stop using this technology, called Digital Rights Management (DRM), saying that he wanted iTunes to only sell DRM-free music.
EMI is the first label to heed Mr Jobs’s call.
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Source: Technology.guardian.co.uk
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