German Supermarkets Become Senior Friendly
(CBS) Since Germany’s Kaiser grocery stores were transformed from supermarkets to “senior markets,†their customers have become their best commercial. CBS News correspondent Richard Roth reports from Berlin.
From the shoppers who love the new step at the dairy case, putting everything in easy reach, to the lady who adores the new relaxation zone.
The makeover widened the aisles with non-skid floors and brightened the lighting.
Price labels got larger and packaging got smaller — for the smaller household, the sign says.
For smaller print, the store has magnifying lenses hanging from shelves and shopping carts. And the carts been redesigned with built-in seats for weary shoppers — a feature Adam Koenig says he likes, but doesn’t need.
“I am retired, but not tired,†he laughs.
Read full story.
Source: www.cbsnews.com
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