Intel rolls out new chips for business market
SAN FRANCISCO (Reuters) - Intel Corp (INTC.O: Quote, Profile, Research) on Sunday unveiled its new vPro chip technology aimed at making business personal computers more secure, as the world’s largest chipmaker seeks to solidify its brand.
vPro is a collection of a Core 2 Duo processor, chipset and other elements that together the company calls a platform. Intel’s first platform technology was Centrino, which it announced in 2003.
Since then, under Chief Executive Paul Otellini, the company has moved from selling and branding discrete processors and chipsets to selling them together as related technologies, or platforms, in a bid to sell more chips overall.
“As Intel has platformized its brands, it now wants to sell coordinated silicon sets,” said Roger Kay, principal at Endpoint Technologies Associates. “Intel really wants to sell more silicon.”
The advances in the vPro platform include allowing information technology managers to turn on and turn off a desktop personal computer connected to a company network, even if the hard drive has failed or the operating system has been corrupted.
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