ITV beats BBC to provide free TV donwloads
The shift towards delivering TV over the internet took a dramatic step forward today after ITV announced plans for its first on-demand service and the BBC received approval for its long-awaited iPlayer.
ITV laid down the gauntlet to its competitor commercial channels, saying that a free 30 day ‘catch-up’ service which would enable viewers to watch programmes they had missed would go live ‘within weeks’.
Channel 4 already has a 7-day catch-up service, but both it and Channel 5 charge between 99p and £1.99 for the most desirable programmes, such as US series.
ITV has pledged that its entire schedule, with the exception of Champions League games, which will cost 99p, will be available without charge.
In plans to be outlined tomorrow, ITV will also announce that itv.com will offer a streamed service, meaning that viewers will not have to wait for an episode to download before they can watch it.
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Source: www.timesonline.co.uk
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