Ratings rerun: Fox, CBS win season honors
NEW YORK (Hollywood Reporter) - Fox bagged its third straight crown in the key adults 18-49 demographic for the 2006-07 TV season, while CBS won for a fifth straight year in viewership.
The season finished up in grand style with a primetime Wednesday battle that featured the two-hour finales of “American Idol” and “Lost,” overlapping between 9-10:09 p.m. “Idol” won as expected, but “Lost” was able to hold its own, though both shows were down compared with last year’s ratings.
Such hits as “Idol” and “House” gave Fox the juice to win in adults 18-49, even though a disappointing fourth quarter got them started slower out of the gate. CBS had no problem holding onto its traditional victory in viewership and adults 25-54, the fifth straight in viewers and the fourth straight in what has become a baby boomer alternative to adults 18-49.
All four networks posted declines in adults 18-49 — Fox’s was the least (2%) and ABC’s the steepest (13%) — while only Fox gained viewers (up 3%) and CBS remained mostly flat, according to season-to-date data released Thursday by Nielsen Media Research. ABC last year had both the Super Bowl and “Monday Night Football,” which lowered ratings somewhat and made the comparisons worse than they actually were in the nonsports averages.
Source: news.yahoo.com
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