‘Spider-Man 3′ video game a blockbuster
(CNN) — With the video game version of “Spider-Man 3″ and its theatrical counterpart hitting the United States on Friday, we’re not just seeing the continuation of a hugely successful movie franchise.
We’re seeing the continuation of a video game franchise that’s hugely successful in its own right.
“As popular as ‘Spider-Man’ is in the movie world, he’s as popular in the video game world,” says Bryan Intihar, Previews Editor for the video game magazine Electronic Gaming Monthly.
Activision’s video game versions of the last two “Spider-Man” movies have grossed a staggering $462 million in the United States, according to market research firm NPD.
That’s almost $100 million more than what the “Spider-Man 2″ movie took in at the box office.
Usually, Intihar points out, you only see video game legends like “Grand Theft Auto” or “Halo” pulling those kinds of numbers.
The “Spider-Man” games have won commercial and critical kudos for their mostly faithful re-creations of the movies, and for a unique “open environment” that allows players to fight bad guys and swing through a dizzyingly accurate virtual recreation of Manhattan.
Activision’s Neven Dravinski also credits the cooperation his “Spider-Man 3″ team received from the movie’s director, studio and stars (most of the film’s cast, including, Tobey McGuire, do voice work for the game).
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Source: www.cnn.com.
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