While Microsoft isn’t about to flip-flop to Blu-ray Disc any time soon, the company’s gaming group expressed that it will consider supporting the competing format with the Xbox 360 should its consumer base demand so.

“It should be consumer choice; and if that’s the way they vote, that’s something we’ll have to consider,” Albert Penello, group marketing manager for Xbox hardware said to Reuters when asked whether Microsoft would support a Blu-ray DVD accessory in the event that HD-DVD failed.

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The two rival camps have divided consumers since the two incompatible systems were launched.

But Blu-ray supporters are touting the decision by Warner Bros to shift allegiance as a tipping point.

Andy Parsons, of the Blu-ray Disc Association, said: “It’s much clearer to consumers now which of the formats is going to prevail.”

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