Yahoo! upgrades to searches that work
Yahoo! has upgraded its search engine to tackle consumers’ “internet search fatigue” — and close the gap with Google, the sector’s runaway leader.
As part of its makeover, the revamped Yahoo! search engine will suggest ways to phrase a search as a user types into the query box and will produce more links to photos, videos and music on the main results page.
The new “Search Assist” tool will also pull information from Yahoo!’s calendar service, Upcoming.org, to highlight local events when they are relevant to a search request.
The company said the upgrade was the most significant since it brought the technology behind its search engine in-house more than three years ago.
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